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The Foundation Of Home

About Roots Realty

Roots Realty was never built to be the biggest brokerage. It was built to be the right one.

Founded in 2016, Roots Realty grew from a simple belief: people deserve more than a transaction. They deserve honest guidance, creative marketing, genuine relationships, and a team that truly cares about the outcome.

As a woman-owned boutique brokerage, we have intentionally taken a different path than the large corporate firms. We aren't driven by agent count, office locations, or sales volume rankings. We are driven by the experience our clients have and the relationships we build along the way.

Meet Tara

Welcome Photo

With over 20 years in real estate, Tara has built her career on relationships, loyalty, and doing right by people, no matter what. She still actively works with buyers and sellers, but she is passionate about leading the team of Roots Realty and continuing to elevate what a modern, marketing-driven brokerage can be.

Roots Realty was built differently on purpose. It’s a boutique, high-energy, social media and video-forward brokerage where collaboration is the standard and support is non-negotiable. The agents here aren’t competing against each other; they’re building together, growing together, and showing up for one another in a real way.

Tara is known for bold marketing, creative strategy, and an instinct for how to make homes stand out in a crowded market. From video tours to social media exposure to listing presentations, she brings a level of marketing energy that pushes both her brand and her agents forward in a constantly evolving industry.

Rooted In Strategy

Every property has its own story, and it deserves a strategy built around it. At Roots Realty, we don’t do one-size-fits-all marketing. We design a custom approach for each client and home, combining intentional pricing strategy, elevated content creation, and targeted advertising that meets the right audience.

From high-impact visuals and social media exposure to thoughtful positioning and market timing, every detail is crafted to maximize results and elevate the client experience.

This is where creativity meets strategy, and where your home gets the attention it truly deserves. Ready to see what we can do for you?

Strategy Photo

Strategic Targeting

We position every home with a tailored marketing plan designed to attract the right buyers.

Social Media Exposure

Our listings are brought to life through elevated video, reels, and digital storytelling that expands visibility.

Listing Preparation

We guide you through presentation, staging, and the details so your home stands out the moment it hits the market.

Agent Development & Growth

We invest in continuous coaching to help our agents grow stronger, think bigger, and deliver at a higher level for their clients.

Every step of our marketing is intentional and strategically designed to position your home at its highest potential

Testimonials Client Reviews

I have nothing but amazing things to say about Roots Realty LLC and Tara Meinholz. She helped me find my home and stayed on top of things, making it completely stress free for me. I never felt out of the loop and all my questions were answered! I would recommend her to anyone looking to buy or sell their home! Tara does amazing work!!

Taylor Heine

I truly could not have been happier with my experience working with Roots Realty this year! Tara was the agent representing me for both the sale of my condo and the purchase of my new house simultaneously. Tara was promptly on top of every pertinent detail, and proved to be extremely knowledgeable in regards to every aspect of the processes. I would recommend her and her team in a heartbeat to anyone I know.

Rebecca Dankert

Thank you Tara for all of your hard work, and never ending effort over the past year of searching for the perfect home my my family. Without your guidance, and industry knowledge, and connections this wouldn't have been possible! I'd strongly recommend you to anyone I know that is in the market to purchase, or sell a home. You will be my life long realtor for sure!

Justin Coomer

I can't say enough good things about Tara Meinholz and Roots Realty LLC! Tara helped me find my new condo amidst some challenging personal issues. She was always there to answer any questions and find the answers when she didn't already know. Tara ALWAYS goes above and beyond. Although I plan to stay in this new condo until I die, I will continue to support and promote Tara and Roots Realty! Truly the best!

Krista Zick

I had an outstanding experience selling my home, and I can’t recommend my realtor highly enough. From start to finish, Tara Meinholz was professional, knowledgeable, and genuinely committed to securing the best outcome for me. Tara Meinholz guided me through every step of the process with clear communication and expert advice, making what could have been a stressful experience manageable. Her marketing strategy was spot-on, and thanks to her attention to detail, my home attracted strong interest right away. What really stood out was Tara's responsiveness and dedication, she was always available to answer questions and provide updates. If you’re looking for a realtor company that truly goes above and beyond, Roots Realty LLC is the company you want! I am incredibly grateful for Tara's hard work and wouldn’t hesitate to work with her again.

Jen MacDonald

My experience with Nyani was nothing short of incredible. She is diligent, timely and reliable. My specific listing was atypical, yet Nyani approached it with full confidence. Her communication was excellent and I have nothing but praise. If you’re looking for a real estate agent that is also a superb human, look no further! Highly recommend.

Jonathan Glowacki

From the sale of our home to the purchase of our new home, Tara was AMAZING and made the whole experience smooth. Ive heard so many horror stories and we didnt encounter any of them! She was on top of communication with all parties and handled everything! We are so happy with this experience and will definitely go through her for our next adventure!

Chalyn Connolly

First time home buyer/single mom. Tara was amazing! She was very patient as we toured NUMEROUS homes. She was always one to two steps ahead of what needed to be done. She kept me informed through each step of the home buying process, making sure I was comfortable with everything going on and moving ahead to the next step. I felt at ease knowing that Tara was there to keep the process moving forward in a timely manor. If something was out of place, Tara fixed it immediately. I would highly recommend Tara and Roots Realty with buying/selling your home. You won’t regret it!

Jennifer Clark

I am very grateful to Nyani and the team at Roots Reality for helping me sell my home in Wauwatosa. The market was not ideal for 2 bedroom homes at the time I listed, but they got me a fair offer within a week. I completely renovated and updated the property before listing and the roots team helped me greatly with what to renovate and purchase without over spending. They were great to work with and I highly recommend them to anyone selling their home.

David Bodoh

My recent home sale and new home purchase was far from my first real estate transaction. I've worked with other agents from larger firms in the past, and felt rather confident in my ability to navigate the market. I could not have been more wrong! Everything I had learned in the past was out the window in today's red-hot market. There are new processes and strategies for buying and selling that I never would have dreamed of even 5 years ago. Fortunately, I made a wise decision to work with Tara Meinholz and Roots Realty. From the moment I contacted Tara, she exceeded my expectations in every conceivable way. I was truly astonished at her level of commitment and understanding to my specific needs. Tara not only identified opportunities and advised me, but she took the time to teach me every step of the way. I would not have been so confident in my decisions without her taking the time to ensure my complete understanding. I am SO grateful for Tara's mentorship, professional guidance and care. I am convinced Tara is some kind of super-human, there really is no other way to explain her energy and passion for the job. Roots Realty and Tara Meinholz will forever be my FIRST and ONLY recommendation for anything real estate.

Jake Gaylord

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